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JULIETA BENEDETTI
ESEN

I turn beauty knowledge into education.

I help beauty, skincare, and wellness brands transform product knowledge and expertise into clear, effective, applicable education for teams, professionals, and clients.

Beauty Education & Training Consultant

Based in Madrid · Working internationallySpanish · English

Julieta Benedetti smiling as she works on her laptop at a light wooden table.

Module01Approach

Knowledge is only the beginning

A great product needs more than great marketing.

It needs an educational experience that helps people understand it, communicate it, and use it with confidence.

My work brings together skincare and cosmetics knowledge, hands-on skin experience, learning design, and communication.

The Beauty Education Ecosystem

From knowledge to experience.

  1. 01

    Knowledge

    Product · ingredients · skin · brand

  2. 02

    Strategy

    What each audience needs to learn

  3. 03

    Learning

    Experiences that turn information into knowledge

  4. 04

    Application

    Tools to put learning into practice

  5. 05

    Communication

    Clear, consistent language

  6. 06

    Experience

    Better conversations, recommendations, and client experiences

Module02Services

Education designed for your business.

I work with brands, clinics, centers, and professionals to turn skincare, product, and expertise knowledge into clear, applicable, consistent educational experiences.

01

STRATEGY

Education Strategy

ObjectiveA strategic view of how a brand educates its teams, professionals, or clients — and what it needs to do so more clearly and consistently.

Includeseducation audits · learning architecture · education roadmaps · plans and calendars · launch education · learning journeys

02

PRODUCT & BRAND

Product & Brand Education

ObjectiveI turn product knowledge, ingredients, benefits, and positioning into education teams can understand and communicate with confidence.

Includesproduct training · ingredient education · training decks · manuals & guides · e-learning structure

03

TRAINING

Training & Enablement

ObjectiveI design training experiences so knowledge does not stay in a slide deck — it can be learned, applied, and remembered.

Includesonboarding · facilitator guides · trainer scripts · blended learning · microlearning · knowledge checks

04

PROFESSIONAL EDUCATION

Consultation & Client Education Frameworks

ObjectiveStructured educational tools for skincare professionals, centers, and teams — focused on better consultations, recommendations, and client education.

Includesconsultation frameworks · skin assessment tools · routine recommendation frameworks · client education · aftercare materials

05

WORKSHOPS

Skincare Education & Professional Workshops

ObjectiveEducational sessions for professionals, teams, and industry communities designed to deepen skincare, product, and ingredient knowledge and put it into practice.

Formatsmasterclasses · workshops · product education sessions · online & in-person

06

EDUCATIONAL CONTENT

Educational Content

ObjectiveContent built to educate, not to manage communities: resources that explain products, skincare concepts, and professional knowledge clearly.

Includeseducational copy · product sheets · FAQs · newsletters · social educational content · video scripts

Module03About

I understand the product. I understand the skin. And I understand how we learn.

Julieta Benedetti giving a facial massage to a woman lying on a treatment bed.

My background combines skincare and cosmetics, hands-on experience with different skin types and needs, and more than 7 years in Training & Enablement in international environments.

I have worked in training, onboarding, learning experiences, communication, product knowledge, and team development — while building practical experience in treatments, consultations, and skincare education.

Module04Work

Selected work & experience.

Julieta Benedetti in a white uniform showing a skincare product at a stand, with a clipboard in her hand.

  1. 01

    INTEGRATIVE SKINCARE · SERVICE DEVELOPMENT

    Mindful Skin — Developing the cosmetology area

    The project

    Comprehensive development of the cosmetology area at CREHA, an integrative medicine clinic in Buenos Aires, from defining the treatments to designing care protocols and experiences.

    My contribution

    • Defining the treatment menu and selecting products.
    • Creating Mindful Skin, my own ritual combining meditation and facial massage.
    • Developing treatment-room protocols using my own products and the clinic’s.
    • Designing the steps and the experience of each treatment.

    The approach

    Integrating cosmetic knowledge and hands-on experience with skin into a care offering consistent with the clinic’s integrative philosophy.

  2. 02

    SELECTED EXPERIENCE · PROFESSIONAL SKINCARE

    Siluma

    Product Education · Professional Engagement · Brand Experience

    The experience

    Experience in product education and skincare advice with Siluma, a cosmetics brand in Argentina, working directly with clients, cosmetic specialists, and professionals in the field.

    My contribution

    • Product education: explaining products, ingredients, and their characteristics to support understanding and advice.
    • Professional education: training cosmetic specialists and professionals on the brand’s products.
    • Client experience: advising and communicating with clients, connecting product knowledge with their skincare needs.
    • Brand representation: taking part in Expo Beauty 2022, with product demonstrations and explanations in a professional setting.

    The approach

    Bringing knowledge of skincare products closer to clients and professionals through clear communication, personalized advice, and education applied to real-life use.

  3. 03

    EDUCATIONAL PROGRAM · SKINCARE & WELLNESS

    21 Days for Healthy Skin

    Co-created Online Educational Program

    The project

    Creating a 21-day online educational program from scratch, developed in collaboration with a doctor specializing in the microbiota, from an integrative perspective on skincare.

    My contribution

    • Comprehensive development of the content related to skin and skincare.
    • Co-creating the program’s structure and educational journey.
    • Planning and recording educational videos, with each professional in charge of their own area of expertise.
    • Integrating skincare and medical knowledge into an interdisciplinary educational offering.

    The approach

    Translating knowledge about skin into clear, accessible educational content, connecting skincare experience with an integrative view of well-being.

  4. 04

    WORKSHOPS · EDUCATION & COMMUNICATION

    Skincare Workshops

    Educational Experiences for Different Audiences

    The project

    Designing and facilitating skincare workshops, created by me and adapted to different audiences, including sessions held at companies.

    My contribution

    • Creating the content and structure of the workshops.
    • Adapting the topics and the language to the audience.
    • Facilitating educational sessions on skincare.
    • Communicating skincare concepts in a practical, clear, and accessible way.

    The approach

    Transforming knowledge about skin into educational experiences that are relevant to each audience, connecting the information with everyday care.

Module05Questions

Frequently asked questions.

Module06Contact

Have knowledge that needs to become education?

julietabenedetti@gmail.com
Role
Beauty Education & Training Consultant
Based
Madrid · Worldwide
Languages
Spanish · English